Blog
Insights from the
front lines of PR
Playbooks, case studies, and contrarian takes from a team that's placed stories in the publications your customers actually read.
Latest
The Publicist’s Guide to Using Pitchr
Pitchr isn’t here to replace publicists. It handles the necessary, repetitive admin so you spend more time on the parts that need real judgement.
Is Pitchr For Everyone?
No, and that’s probably a good thing. Pitchr is built for brands with regular reasons to stay visible — not for one-off announcements every eight months.
Who is Pitchr For?
Pitchr is for brands with something to say and not much patience for making it harder than it needs to be. Especially if you tell stories often.
What is Pitchr & How Does it Work?
Pitchr is a platform that helps brands run PR without the back-and-forth. Brief in the story, build the bones, review and approve in one place.
Pitchr vs The Traditional Agency Model
Agencies have their place. So does moving fast. Pitchr is what fits when you’ve got the story and the timing — and don’t need the whole production.
PR Is Good SEO. And Good GEO Too.
Search has changed. People Google, ask AI tools, scan summaries. PR brings the third-party signals your own website can’t give itself.
Is PR Guaranteed?
Short answer: no. Anyone who promises otherwise is either being optimistic or lying. Here’s why some stories land, others don’t — and how to tell.
Tactical PR vs Strategic PR
Tactical PR gets attention. Strategic PR gives that attention somewhere useful to go. Mixing them up is how brands stay busy without being effective.
What Makes a PR Story Land With Media
Not every business update is a media story. Here’s what actually makes journalists pay attention — and how to tell whether your story has it.
Why PR Matters For Your Business
PR isn’t about getting one nice article. It’s about building trust, relevance and momentum in public — so people remember you when it counts.